What a lead generation business is & the steps to start one

Annemarie Cross speaks with Philip Smith, an experienced and successful serial entrepreneur who shares his insights on lead generation, monetizing leads, and increasing profit for solopreneurs. He emphasizes the importance of collecting data from traffic generated by websites, monetizing the data, and implementing a strict sales process that requires potential customers to first watch a video before speaking with a salesperson.

In this episode, we'll be taking a deep dive into the fundamentals of a lead generation business and the step-by-step process to kickstart your own venture. If you've ever wondered how to attract, engage, and convert potential customers into loyal clients, this episode is packed with valuable insights and actionable strategies.

Here are three reasons why you should listen to the full episode:

Learn what a lead generation business is and how to start one
How to monetize leads multiple ways for increased profits
The solopreneur's guide to growing a seven-figure business

LISTEN NOW:

WATCH NOW (and check out the Resources and Episode Highlights below):

RESOURCES:

Subscribe to my weekly newsletter – The Influence Bulletin
The Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love.
How to Become Distinguishable, Uncopyable and Irresistible Masterclass
Are you struggling to be known as a trusted authority in your industry? Book a time to chat with Annemarie.
Connect with Philip: Website

KEY TOPICS:

Topic: Understanding Lead Generation

Definition of lead generation
Importance of collecting data
Large companies that monetize data
Strategies for generating leads organically
Challenge of determining the best platforms to focus on

Topic: Sales Process and Monetizing Leads

Strategy of requiring potential customers to watch a video before speaking with someone
Benefits of video marketing
Example of successful sales process
The importance of monetizing data
Testimonials of those who have implemented the strategy

Topic: Affiliate Networks and Marketing Software

Overview of affiliate networks
Examples of marketing software
Importance of email and SMS marketing
Overview of HubSpot and Salesforce

Topic: Nurturing and Promoting Leads

The importance of nurturing and promoting leads
Sales cycle for services and hitting leads early on
The importance of building trust through referrals
Focus on finding and building momentum in one thing

Topic: Targeted Questions and Automation

Strategy for segmenting leads into different lists for email and SMS marketing
Automating the segmentation process

Powerful Quotes

Lead Generation: “Lead generation is a simple concept of driving traffic to your website to promote your product or service and, you know, to really go through the entire process, you know, at the end of the day, you'd wanna drive traffic.”

— Phil Smith 00:03:2800:05:04

“The Power of Data Collection: It's all about being dynamic when you collect the data, and then you can do whatever you want with it at that point in time.”

— Phil Smith 00:05:3200:06:46

Marketing Softwares: “companies, even some overlap or you even duplicate ourselves with different softwares… you need an email marketing company.”

— Phil Smith 00:07:3700:09:03

Email Marketing: “You definitely wanna have different lists for each individual offer that you're promoting.”

— Phil Smith 00:09:3700:11:14

Sales Cycles: “Never stop nurturing, never stop promoting.”

— Phil Smith 00:12:0100:14:12

The Power of Video Funnels: “That video is gonna outperform a human any day of the week.'”

— Phil Smith 00:15:1400:17:04

“The Power of Testimonials in Marketing: the number one thing And, of course, they have to like you. You know? And not everyone's gonna like you…I have learned that the consumers today want to… see behind the curtains… for whatever you're promoting, put it on…and open up the doors. So they can see because that's what people really want.”

— Phil Smith 00:18:1600:20:07

Monetizing Data: “I'm making an absolute killing like, about 7 figures right now because I implement what you told me.”

— Phil Smith 00:21:0200:24:11

Getting Your Cost per Lead Down to 0: “I just built out recently a funnel. We spend $8 a lead, and I'm getting that $8 a lead cost down to 0. I'm working on that.”

— Phil Smith 00:25:2000:26:41

Affiliate Marketing Tips: “There's marketing companies. There's a whole there's 1000 and 1000 tens of 1000, 100,000 of companies that have affiliate programs large and small.”

— Phil Smith 00:26:4300:27:33

About Philip:

Philip is a serial entrepreneur, investor, and author who partnered with Kevin Harrington, one of the original sharks on Shark Tank. He also made the Inc. 5000 list of fastest growing private companies 4x and he did it as a 1 employee company, working from home. He started his first business in 1998 and has sold 4 companies so far.

His new business, All In One Marketing.com, was created to help companies not only save money, but also to scale and automate their digital marketing strategies.

You can connect with Philip through: Website

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