How to Apply the Alignment Marketing Formula
People buy from a company that they trust, like, and know. If people don’t know about your brand, they can’t build a relationship with you. They would want to support someone that shares their core values.
Knowing who you want to sell your services to is crucial when it comes to sales and marketing. Not knowing who or what your ideal clients are can very well lead to ineffective marketing strategies. The content you share must also be valuable to your clients. And as you incorporate your values into your content and communications, you influence how your clients perceive you. Identifying and targeting your audience, believing in your message, and showing up consistently all make a difference. By doing so, you establish your identity as a brand and show your expertise, earning your client's trust. When communicating with your clients, you must prioritize their needs over those of yours. It is about them, not about you and your business. That's how you connect with them on a deeper level and drive more sales.
On today's show, we'll talk more about how you are gonna get an alignment, how you're going to create belief in yourself, and how you're gonna stay consistent in getting sales satisfaction and success based on your core values.
Here are three reasons why you should listen to the full episode:
- How to discover your innate personal power within the comfort zone of your core values and personality traits
- How to grow your audience and make sales in a way that feels comfortable, right, and fulfilling
- How to apply the Alignment Marketing Formula (Alignment + Belief x Consistency)
- The Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love.
- The Influence Alliance Free Podcast Series
- Are you struggling to be known as a trusted authority in your industry? Schedule a chat with Annemarie at email@example.com.
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WATCH NOW (and check out the Resources and Episode Highlights below):
[2:23] How Go For Yes Started
- Stacey's father worked as a geologist before becoming a salesperson. She grew up watching her father go through traditional sales training – with sales tapes and messages, but she knew there had to be a better way.
- Stacey teaches us about finding our voice in this context of trying to break the cycle of saying no and finding a way to get back to our comfort zone, which does not mean becoming lazy again. Most people think comfort is a sign of laziness and pushiness is a sign of strength. However, the two aren't the same.
- The Go for Yes program is a groundbreaking training program in social media marketing. There is a direct link between social media and sales. And as long as we allow organic growth to occur, the one leads to the other.
- She explains the important process of getting to know, like, and finally the point at which trust is developed, as in any friendship, the kind of trust that develops because we like each other. After that, we can start offering suggestions, and people will take them seriously. They fail to perceive it as spam. They fail to see it as a push. They don't flee through running. And if we give them the freedom to respond positively, they will.
[9:08] Discovering Your Innate Personal Power
- Most of us are unaware of our ability to build relationships. This is because some of the methods and strategies we are taught don't fit with our fundamental beliefs and character. The key to relationship building is to find a way to change our approach to fit our core values and personality traits.
- Finding out what our core values are is the first step in anything. What guiding concepts do we base our daily decisions on? What do we believe in? What three things would you live your life by, if you could only have three? We ponder these questions and construct a list of them and prioritize that list.
- We don't learn about each other's core values until we're well into a relationship. Many people are leaving their jobs to find another that is more in line with their beliefs, or they are leaving completely because they cannot find one that is.
[16:48] Growing Your Audience
- We all know why we sell what we sell, and we all have our own personal story about why we sell what we sell. Stacey encourages entrepreneurs to leave a legacy that will live on long after they are gone.
- Know your ideal audience. And be in that group and hang out with them. Follow the hashtags that people use in their messages to find the coaches, speakers, and podcast hosts. Find those people and hang out with them since they're probably interested in hearing what you have to say.
- People do not need to know where they can purchase another product. In fact, they don't even need another product. Now more than ever, people need people who care about them first and foremost. Hear them and understand where they are coming from so you can offer them something better suited to their unique needs.
[21:58] The Alignment Marketing Formula
- Alignment plus belief times consistency will always equal to sales satisfaction and success. Align with who you are, what you stand for, and what you will sell because it is in line with your values, purpose, and calling. Align with people who are similar to you because they will most likely want the same product or service as you.
- Belief is right in the middle of the formula because we will not take consistent actions unless we believe in our alignment. Believe that what you are selling will support certain people with a certain problem. And that's what you focus on. Your focus is not on you but on your belief that you can help them.
- Belief leads to confidence, and people sense that stability. This stability fosters trust. So that when you offer something, they are eager to accept. Maintain consistency. Meet your audience, believe that you can serve them, and serve them consistently. Ensure that you are speaking about the topics that your audience is interested in hearing about and avoid confusing them by speaking about other topics. This is how you'll then get sales satisfaction.
- Consistently share a consistent message. Examine your message to ensure that it is clear and valuable. People are too busy to spend time seeing things that are unimportant to them.
- If you want people to engage with you, you must present yourself as stable. Determine what your audience believes, what their concerns are, and what they want to learn and know how to do better. That's what your posts will be about.
[28:20] What You Can Do If You Struggle With Sales
- Stacey's coaching customers typically have three issues: they need sales leads, they need to be able to devote more time to their business, and they are unsure of what to talk about on social media.
- Determine who your target audience is. First, ask yourself why you are selling this item and what benefit it is providing for you.
- For instance, Stacey. Stacey is a female coach and speaker who is over 50. She needs to know which social media platforms would be most effective for her because she has a limited amount of time and wants to be able to reach a larger audience. Who was she before she became the expert, if she wasn't the one she is? Numerous female entrepreneurs over the age of 50 are concerned about running out of time or already having limited time. Not really sure which social media sites to use. Those are Stacey's audience.
- Stacey helps her clients in determining who their target audience is based on who they are and who will connect with their message.
10 Powerful Quotes
[3:14] “Let's put an end to thinking that we're automatically going to get objections. Let's put an end to the spammy, pushy way of being.”
[4:23] “That's what people think. It's it, you know, comfort is lazy. Pushy is strong and the two are completely not what they're about. So that's where I'm at.”
[7:17] “We wanna make sure that we're getting to know people who want us to get to know them in the first place. Then we wanna have conversations to get to know them, to see if they like us, if we like them, if we are doing that with people who likely will need our products and our services, because they're saying by being where they are on social media, the groups they're in, the posts that they're making, the people that they're connecting with, the people they're following, they're letting us know what they're interested in and what they want more of. If we wanna give them more of that, they're likely to let us give them more of that if we've taken our time to get to know them.”
[8:19] “The moment where there is trust built, like in any friendship, not artificially manufactured trust, true trust that it just happens because we like each other, hen we can start making suggestions and people hear it as suggestions. They don't hear it as spam. They don't hear it as a push. They don't go running away. And if we give them the space to be able to say yes, they say yes.”
[12:12] “Before we align ourselves with any product or service, we say what we stand for, and then we look for opportunities to represent companies or ourselves from that place.”
[13:4] “When we look at what are our core values and how can we bring that to the conversation, that doesn't feel uncomfortable, does it? Because it's who you are and how you show up.”
[20:15] “People do not need to know where to buy another product. They don't even need another product. People need people who care, first and foremost, right now more than ever. People that will listen to them, will hold them in their heart.”
[22:08] “The formula is very simple. Alignment plus belief, times consistency will always, always, always equal sales satisfaction and success. Alignment is what we've been talking about. The aligning with myself and my values, aligning myself with what I'm gonna sell because it fits my core values and my mission and my calling, Aligning with the people who are similar to me, who would then likely want this product or service as well.”
[23:35] “I believe in what I'm selling actually does support certain people with certain problems. And that's what I focus on. I don't focus on me. I focus on my belief that I can help them.”
[26:51] “If we want people to engage with us, we have to show up as stable…. Stability of message, consistency of message does get… It's identifying what does my audience think about, What are their concerns? What do they wanna learn? What do they wanna know how to do better? That's what I'm gonna be talking about in my post.”
Stacey is the founder of Success with Stacey Hall, is best known for her ground-breaking social media marketing training program, Go for Yes, which has helped thousands of people attract more sales, customer and employee satisfaction, and success.
Stacey is an acclaimed international speaker who gained recognition for her TEDx Talk. Her mission is to help entrepreneurs attract and connect with their ideal audience, solve their audience’s problems, and leave a legacy that lives on long after they are gone.
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