[Ep#287] Trust in Society Is Changing with Conor O’Malley

Trust in Society Is Changing with Conor O’Malley 

Is there enough trust in your team right now? Expectations around trust are changing fast: with more people working remotely, trust can quickly erode. How can we build trust and keep our team strong and organised despite these situations?

It all starts with you. Do you trust yourself with what you value and how you express these daily?

In this episode, Conor O'Malley joins us to discuss the different factors that affect and build trust in society and teams. He shares the different ways we need to step up as leaders and business owners. It's not about expecting respect and trust. Instead, it’s putting in consistent work that expresses your standards, intent and purpose. Trust yourself to know what is right for you, the business and your team.

If you want to learn how to build trust with your team and clients amid an ever-changing society, then this episode is for you.

Here are three reasons why you should listen to the full episode:

  1. Understand the different factors and parameters that affect and build trust.
  2. Discover how trust in society is changing and what to do about it as a leader.
  3. Learn the value of consistent behaviour that is aligned with your standards, intent and purpose. Trust yourself, and build trust with your team.

LISTEN NOW: (and check out the Resources and Episode Highlights below): 

WATCH NOW (and check out the Resources and Episode Highlights below): 


Episode Highlights

[04:31] What Constitutes Trust?

  • Trust is ultimately a verb. It means being able to deliver commitments to yourself and others.
  • Risk factors of trust include reliability, investment, sincerity, consistency, capability and capacity.
  • Of these factors, investment is a key factor. Being genuinely invested in others is important.

[07:25] Build Trust in Yourself and Others

  • Stories emerge from culture and our lived experiences.
  • Trust starts with an assessment of your stories. You need to be able to trust yourself to tell which are truths and which are beliefs.
  • Ask yourself these questions: what is their story? Where are they coming from? What is their perspective?

[11:34] How to Build Trust

  • Often, trust is eroded because of the failure to deliver on commitments.
  • The first step of rebuilding trust is acknowledging this failure.
  • Next, have a conversation on how to move forward.
  • Rebuilding trust is similar to a brick wall. It’s not built overnight but over time, brick by brick.

[14:18] Leadership Is Changing

  • There is a generational change that expects a different style of leadership.
  • Due to the rise of women leaders, the language of leadership is changing too.
  • There is a higher need for empathy, listening to others and being open to possibilities and different perspectives.

[16:45] Gaining Respect from Others

  • As a leader, you cannot simply demand respect. You earn respect through your actions.
  • You can observe someone's leadership style in their behaviours. Behaviour is the manifestation of our actions and values.
  • It’s not enough to have a set core value for the business. It’s important how the business owner and leader expresses these values every day through their behaviour.
  • Leaders don’t always know the right answer, and it’s okay to admit this.
  • Leaders who try to portray they know everything tends to erode trust.

[20:35] Behaviours Matter

  • An organisation needs to have trust, integrity and excellence as part of its core values.
  • Trust begins and ends with the self. Understand and build trust in yourself.
  • The manifestation of this understanding is the demonstration of consistent behaviour.
  • When setting a standard in business, you have to maintain the standard; do it repeatedly.
  • Listen to the full episode for an in-depth discussion on consistency!

[23:42] Building Collective Trust

  • Our behaviours should be based on standards, intention and be aligned with our purpose.
  • Three key questions you need to ask yourself and your team: what is our purpose? What is our intent? What are our standards?
  • Standards should be co-created with your team. There should be a discussion of how to communicate and act upon these standards.
  • To build trust collectively, the team should also have a common intent and purpose.
  • Tune in to the episode to hear more about building collective trust.

[26:04] Trust Is Changing

  • Statistics from the Edelman Trust Barometer show a crisis of leadership with all-time low levels of trust.
  • Moreover, businesses are more trusted than NGOs, governments and media. CEOs are now expected to take the lead in social issues.
  • Pressures on leaders are stronger due to external expectations from clients and society. It also comes with internal expectations from employees.
  • These trends are the reason why leaders need to be clear about core values.

[31:13] Develop Your Trustworthiness

  • Build trust in yourself to know your way of being and how it manifests in your way of doing.
  • Listen to your own stories and break them apart – what are the facts and beliefs?
  • Are your beliefs serving you and others? What can you change to be better?

10 Powerful Quotes

[03:06] ‘And here's a picture for the listeners, you know, and I'm no Beethoven [or] Einstein, but it felt like the mad scientist, mad musician, scribbling away on a whiteboard. And out of it emerged this model around trust, which brought together a lot of the personal experiences in my life’.

[05:30] ‘I see trust, ultimately as a verb. So if you ask me, one definition of trust, that I hold to be the case is that it is a verb, and that is trusting yourself to deliver on your commitments and trusting others to deliver on their commitments’.

[07:58] ‘So how do I hold the other person in a relationship or in a conversation as the legitimate other? And key to that, Annemarie, is their stories, where they're coming from. What is their perspective’?

[08:47] ‘If we don't sometimes step back and challenge ourselves in our own inner listening, the stories that we're living in, we can take them as the truth, we can take them as facts’.

[13:02] ‘By owning up and saying, “I made this commitment to do this, and I” — let's take it from a business perspective — “we did not deliver on that commitment to you”. And then a core part of that is — once you've acknowledged that — is then saying, “How can we move forward? What is it that you're looking for from me to continue to build that trust”? And having a conversation for possibilities that both parties can see a way forward’.

[16:35] ‘How do we include other people's views to actually come to a better co-created outcome, as opposed to, “It's my way or the highway”’?

[21:47] ‘The way of doing is how we take action. And the manifestation of that is through the behaviors that we demonstrate consistently’.

[24:11] ‘What is our true intent from the inside out? And then what are our standards, and I do broaden this notion of standards to pretty much everything that you know. We can have a standard of how we communicate. We can have a standard of our dress’.

[29:25] ‘Is there a way to go? Yes. Is there a realisation that there's an expectation of these leaders to be leaders externally in society? Absolutely’.

[30:21] ‘However, for leaders of business today, I think the key thing is to ask oneself the question, what is it that society is looking for me, in the industry, in the sector and the business that I'm in? And how can I then take action, to allow that to manifest itself in the way that my business is presented, such that my customers, my clients, trust me and trust my business? Don't forget that our employees are also members of society. So our employees and those who work for us are also looking for leaders more and more to be that voice in society’.

About Conor:

Conor O'Malley is a leading executive coach, ‘the CEO's Caddy’, who helps clients from CEOs and business owners to C-level executives. His method employs trusting oneself to achieve the ‘right shot’ through his Transformative Executive Coaching Practice. He is a professionally certified coach with the International Coaching Federation and an accredited ontological coach with a graduate diploma from the renowned Newfield Institute. 

Before becoming a coach, Conor devoted over 20 years to take on executive leadership roles in third-party logistics, wholesale, retail and fast-moving consumer goods. 

Through his experiences, Conor found the value of trust as a leader and professional. He shares specific and practical models within the overall New Ordering of Trust in his book, Trust: Begins and ends with self. This book aims to guide its readers to become more effective communicators. By knowing the intricacy of trust, you will be able to take action that delivers results more effectively, with more speech and less cost.

You can also connect with Conor on his website, Twitter and LinkedIn.

Enjoy This Podcast?

To successfully build trust, we need to know ourselves. What are our intentions? Where are we coming from? How can we bridge gaps between people and deliver consistent results?

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