3. Mistake 2: Comparing podcasting to mainstream radio

Mistake 2: Comparing podcasting to mainstream radio

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast. 

My co-host and I assumed this too, however, we were wrong. 

In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) – many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.  

However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience. 

And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else's. 

I share more in today’s tip. 

Additional Resources: 

Post a review and share it!  

If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

To staying ambitious, Annemarie 


Leave A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.