Mistake 2: Comparing podcasting to mainstream radio
Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast.
My co-host and I assumed this too, however, we were wrong.
In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) – many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.
However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience.
And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else's.
I share more in today’s tip.
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To staying ambitious, Annemarie