3. Mistake 2: Comparing podcasting to mainstream radio

Mistake 2: Comparing podcasting to mainstream radio

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast. 

My co-host and I assumed this too, however, we were wrong. 

In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) – many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.  

However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience. 

And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else's. 

I share more in today’s tip. 

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To staying ambitious, Annemarie 

2022-10-17T17:15:39+10:00

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