Building Fans NOT Followers for your podcast
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27.
Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not.
If we look at the definition of fan in the Cambridge dictionary:
Other words associated with fan include: a devotee, an enthusiast, people who are adoring, are avid supporters, are ardent support.
Whereas let’s look at follower:
“someone who is interested in something.”
So quite different from a fan.
You’ve heard me share more about the Podcast Positioning Quadrant – and the importance of building a highly engaged and highly niched audience – a community of ideal clients who love everything about what you say, what you stand for, they resonate with your values, your voice and your vision – and they need what you have to offer. Therefore they are fans of your podcast, of you. They admire you and support you. They are devoted to you, your message and brand.
Versus someone who is just following you because they are interested in what you have to share.
Fans will binge listen to every episode. Followers just the ones that are of interest and when they get time.
Fans will share your podcast and will engage with you in your community. Followers won’t.
Fans will eventually do business with you, will recommend you and refer you. Followers won’t.
So, when it comes to your podcast, get to know and understand your ideal client so well that you create a unique and compelling listener experience so you continue to build a community of highly engaged fans.
I’ll see you in the next tip.
YOUR NEXT STEP:
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.
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To staying ambitious, Annemarie