The number 1 rule when it comes to podcasting
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #26.
You’ve heard me say this before in this #ListenerIntoLead Series and I’ll say it again.
There are NO rules to podcasting other than the rules you set yourself.
And, as the CEO of your business, you get to make the rules AND you get to break the rules if you want to, if you find something didn’t work as well as you had hoped. Or, because you changed your mind about something.
For instance, if you don’t have time to create an ongoing podcast – don't. Just like one of my clients, create an ever-green podcast series and continue to leverage that in your content sharing and seed and lead strategy.
Don’t want to do a long podcast episode? Don’t – keep them 5 minutes. Or 10 minutes, or whatever length that you believe best suits your ideal client.
Remember, your podcast, your rules – you get to make them and you get to break them.
Stop listening to people who tell you your podcast needs to be a certain length, that you need to publish at a certain frequency, or that you need sound effects, and all of the bells and whistles.
Remember, your podcast is a way that you can continue to build an audience of your ideal client, it allows you to continue to build know, like and trust with your ideal client, and when your ideal client is ready to move forward – he/she will take that next step, which is something I’ll be speaking about in tip in upcoming tips.
The only thing I will encourage you to do is make sure you are clear on the goals you want for your podcast (go back to tip 7) and then make sure the rules you set yourself and the strategy you use, best positions you to achieve the goals you want, with your podcast.
I’ll see you in the next tip.
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To staying ambitious, Annemarie