Your Umbrella Statement for your podcast
Hi this is Annemarie and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25
Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.
Because limiting yourself to just ONE THING seems totally foreign to you.
And, life is too short to just focus on ONE THING.
You’ve got diverse interests, you love learning, and having to choose just ONE THING gives you heart palpitations.
I get it! Guess what?!
You DON'T have to limit yourself to just ONE THING.
However, you DO have to change the way you speak about what you do – especially on your podcast.
Think of the ONE outcome you can help your client achieve through leveraging your unique blend of knowledge and experience you have to offer. Then create an outcome-focused statement you know your ideal client will notice.
☂️ I call that: Your Umbrella Statement.
Here’s an example:
When I worked in the career industry my statement was: Get Noticed, Hired & Paid What You’re Worth.
It's what my clients needed help with.
I offered resume development, interview coaching, job search coaching etc., which sat under that statement.
Now with #businesses I help them: Build their Reach, Reputation (as a trusted authority) and their Revenue, with my expertise in #PersonalBranding, Business and #Podcast strategy.
Over to you.
Think about the ways you can help people and through combining your expertise what is the outcome you help them achieve and developing this into an overarching statement – Your Umbrella Statement.
And then begin sharing that within your podcast. In fact, your Umbrella Statement may just become the tagline of your podcast, or help you refine your podcast name, if you’re still in the process of launching your podcast.
I’ll see you in the next tip.
YOUR NEXT STEP:
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.
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To staying ambitious, Annemarie