The Podcast Positioning Quadrant
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #21
In this tip, I want to introduce you to my Podcast Positioning Quadrant, which is a model I developed after observing what was happening with my podcasts, other podcast hosts as well as hosts from mainstream media.
Now because you are listening to this #ListenerIntoLead tip and series, I’m assuming you are a business owner who wants to leverage your podcast to build your reach, your reputation as a trusted authority, as well as your revenue by being able to nurture listeners into leads.
And there are a few things that need to be in place if you want to position yourself as a trusted authority on your podcast.
- Your Audience AND your level of Authority
To be seen as a trusted authority you want to have a high level of authority AND also have a highly engaged and highly niched audience.
I share more on my Profitable and Purposeful Podcasting Masterclass, which you can get access to (if you haven’t already) by going to: PodcastingWithPurpose.com/ListenerIntoLead. That’s PodcastingWithPurpose.com/ListenerIntoLead.
However, for this tip, I’ll share what the four quadrants are.
Quadrant 1 is Entertainer, where you would have low audience and low authority. If you’re seen as an Entertainer, you’re going to find it really hard to generate leads and business from your podcast.
Quadrant 2 is Celebrity, where you have high audience and low authority. So while you may have more of a following it’s still going to be difficult for you to be seen as a trusted authority and monetise your message.
Quadrant 3 is Expert, so this is high authority for the particular topic you are covering on the episode, however low audience. So you might have someone come and listen to your episode, but because there are some key strategies missing in your podcast strategy and irresistible listener experience – they won’t come back and listen to another episode, you’ve lost their attention, and they haven’t become subscribers.
Now quadrant 4 is Trusted Authority. This is high on audience and high on authority. You’ve probably heard me say people come for the topic but return for the host – YOU, when you have the right strategy in place, the right elements to create that unique, uncopyable and irresistible listener experience.
Become that trusted authority on your podcast on the Podcast Positioning Quadrant.
I’ll see you in the next tip.
YOUR NEXT STEP:
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To staying ambitious, Annemarie