21. The Podcast Positioning Quadrant

The Podcast Positioning Quadrant

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #21 

In this tip, I want to introduce you to my Podcast Positioning Quadrant, which is a model I developed after observing what was happening with my podcasts, other podcast hosts as well as hosts from mainstream media. 

Now because you are listening to this #ListenerIntoLead tip and series, I’m assuming you are a business owner who wants to leverage your podcast to build your reach, your reputation as a trusted authority, as well as your revenue by being able to nurture listeners into leads. 

And there are a few things that need to be in place if you want to position yourself as a trusted authority on your podcast.  

  • Your Audience AND your level of Authority 

To be seen as a trusted authority you want to have a high level of authority AND also have a highly engaged and highly niched audience.  

I share more on my Profitable and Purposeful Podcasting Masterclass, which you can get access to (if you haven’t already) by going to: PodcastingWithPurpose.com/ListenerIntoLead. That’s PodcastingWithPurpose.com/ListenerIntoLead.

However, for this tip, I’ll share what the four quadrants are.  

Quadrant 1 is Entertainer, where you would have low audience and low authority. If you’re seen as an Entertainer, you’re going to find it really hard to generate leads and business from your podcast. 

Quadrant 2 is Celebrity, where you have high audience and low authority. So while you may have more of a following it’s still going to be difficult for you to be seen as a trusted authority and monetise your message.  

Quadrant 3 is Expert, so this is high authority for the particular topic you are covering on the episode, however low audience. So you might have someone come and listen to your episode, but because there are some key strategies missing in your podcast strategy and irresistible listener experience – they won’t come back and listen to another episode, you’ve lost their attention, and they haven’t become subscribers. 

Now quadrant 4 is Trusted Authority. This is high on audience and high on authority. You’ve probably heard me say people come for the topic but return for the host – YOU, when you have the right strategy in place, the right elements to create that unique, uncopyable and irresistible listener experience.  

Become that trusted authority on your podcast on the Podcast Positioning Quadrant. 

 I’ll see you in the next tip.  


Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 

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If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 

You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 

To staying ambitious, Annemarie


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