Challenge The Status Quo
As I mentioned yesterday in Tip#19, as someone who is looking to build your thought leadership – be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.
Rather than following the same old ‘hack this’ and ‘hack that’ visibility tactics – focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters!
Showcase THAT as you build your thought leadership collateral.
Another way to do that is to:
- Challenge the status quo
Status quo really just means the current state of affairs. How many businesses or even industries are happy doing what they’ve been doing for many years. That old saying ‘If it’s not broke – then why fix it.’
However, something may not be broken, however, could certainly do with a tweak or improvement. Perhaps you’ve been able to come up with a new approach that is challenging the status quo of your industry – share it with your ideal clients and tell them why this new (or changed) approach is so important.
For instance, for me, an example of challenging the status quo – when I was in the career industry – quite a number of my colleagues and the industry in fact here in Australia were saying how important it was to have face-to-face meetings with clients. You couldn’t have coaching sessions over the phone or via email? [Skype wasn’t even invented back then]
However, I couldn’t see why that wasn’t possible. I had colleagues in the US who were. So, I hired a coach in the USA and the rest is history as they say. I began working with clients not only across Australia via phone and email, but also across the USA and other countries too. I started using audio recordings as part of my work with clients in 2005 and eventually began my first co-hosted podcast in 2008 – when people for years would say ‘what’s a podcast?” “Why bother – no one really listens to podcasts?”
I wonder what they’d say now.
Now it’s your turn.
What status quo have you challenged when it comes to your industry? Or, what status quo could you challenge when it comes to your industry?
YOUR NEXT STEP:
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To staying ambitious, Annemarie