Address the BS
Firstly, as someone who is looking to build your thought leadership – be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.
Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics – focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge.
Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters!
Showcase THAT as you build your thought leadership collateral.
One way to do that is to Address the BS in your industry.
To get your creative juices flowing:
- What’s no longer true, or completely irrelevant for your ideal client, yet other providers in your industry are saying how important it is?
Yet, you know it’s only going to confuse and keep people stuck if they follow that ill advice? Address it and share what they should be doing instead.
YOUR NEXT STEP:
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace.
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To staying ambitious,