1. Podcasting vs Podcasting as a business?

Podcasting vs Podcasting as a business?

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1.  

A question I was asked once was “Is there a difference between podcasting and podcasting as a business?” My answer was, yes, absolutely there is a big difference.  

It’s easy to start a podcast. We have incredible tools and technologies at our fingertips making it very easy to press record, start speaking or interviewing a guest, then uploading to a podcast host. Congratulations – you are a podcaster.  

However, starting a podcast as a business, to build your visibility and reach and build an audience of your ideal clients, while building your reputation as a trusted authority, so you become THE choice vs just a choice while building your revenue as you begin to nurture listeners into leads, inquiries and ultimately paying customers – well that’s another matter altogether. It takes the right strategy and the right steps to get everything in place. 

Just like it’s relatively simple to start a coaching business. However, starting a coaching business that’s profitable and scalable, well that’s another matter altogether, It takes the right strategy, the right steps, and the right systems, to ensure you are able to grow your business the right way. 

And, it’s the same when it comes to podcasting as a business. 

So, is there a difference between podcasting and podcasting as a business? Yes, there is!  

Which is what this ListenerIntoLead series is all about.

In the next few tips, I’m going to share the mistakes my cohost and I made and what I know to do differently so you can start to generate results from your very first episode. 

I’ll see you in the next #ListenerIntoLead tip.  

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To staying ambitious, Annemarie 


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