07: The importance of defining your ONE thing

Are you a multi-passionate person, who loves to learn, you have many interests, and you struggle to define who you are and how you can support people in one succinct statement?

Yeah – me too. I struggled with that for YEARS.

In fact, if you’ve followed me for a minute – you'd have heard me share before how as multi – passionate individuals who LOVE learning, we need to be mindful NOT to let our diverse interests – water down our message.

Because focusing on too many things – without a clear and compelling outcome (which speaks to the outcome our ideal client seeks) will mean our message gets lost in the noise. One of the ways I watered down my message years ago was when I started speaking about social media to business groups.

They’d heard about the success my co – host and I were having with leveraging social media to promote our podcast, so wanted me to share all of our secrets. I was happy too. However, what invertedly happened was that my core message of Personal Branding was watered down, as I spoke more about social media.

Until one of my close colleagues hired a personal brand strategist, after completely forgetting that I could have helped her.

That was a HUGE wake-up call for me. And, led me to become far more mindful of and strategic about what I spoke about and how I positioned my message.

I wonder – when it comes to YOUR message… are you building your reputation as a go-to authority in your area of expertise? Or like me all those years ago, you’re watering down your message because of the vast topics you speak about?


In today’s tip, I want you to check back over the last 10 pieces of content you shared across your social media platforms, your blog, your podcast and ask yourself – are these aligned to a clear and concise message that positions me as distinguishable, uncopyable and irresistible in a clear area of expertise so I’m building my reputation as a trusted authority in a key area? Or not? If not, you need to make a decision as to how you’re going to refine your ONE thing, which you want to become known for.

What is it that the combination of your experience, knowledge, and certifications will enable you to support YOUR ideal client to achieve their goals/outcomes? For me, it was helping clients stand out, be heard, and become influential voices in their industry. The trusted authority. THE choice vs just a choice for their ideal client.



Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  

Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 

Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 


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To staying ambitious, Annemarie


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