Why traditional marketing doesn’t work
My guest today says, “Most professionals focus their marketing message on what they do instead of who they serve and wonder why no one pays attention.”
Joining me today is Greg Roworth.
Greg is a former CPA who built and sold three successful consultancy practice in the past 25 years. Now recognised as Australia’s #1 business growth strategist for professional service firms, he now helps accountants and consultants develop systems to attract more premium clients who stay for the long term.
On today’s show Greg is going to share:
- Learn why traditional marketing doesn’t work for professional services and that most of what you believe about marketing is wrong.
- Learn how marketing has changed since the introduction of the internet and how different styles of marketing that are commonly used today represent the different “ages” of world history.
- Learn why thinking about which marketing media to use
LISTEN NOW:
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About Greg:
Greg Roworth is a former CPA who built and sold three successful consultancy practice in the past 25 years. Now recognised as Australia’s #1 business growth strategist for professional service firms, he now helps accountants and consultants develop systems to attract more premium clients who stay for the long term.
Contact Greg:
- Website: www.businessflightpath.com
- LinkedIn: @gregroworth
YOUR SAY:
What inspired you about the message shared today? What action are you going to take within the next 24 hours?
Go ahead and share. We’d love to hear from you!
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