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[Ep #15] The traditional “sales funnel” thinking is flawed: Here’s why…

Welcome to SMART Connect Podcast episode 15, featuring business experts and industry thought leaders to help YOU effectively navigate a constantly changing and disruptive market place. I’m your host Annemarie Cross.

According to Ycharts.com 97% of sales occur offline, in retail that climbs to 8.5% (in the US). Is your marketing spend and efforts properly balanced between online Vs offline?

To speak more about this on today’s show is Ian Bosler.

With over 30 years Corporate Marketing and Sales experience mainly gained in the Printing and Graphic industries, Ian is now applying his extensive international experience to help Coaches and Consultants to build “7 Figure” business that are highly profitable and that become a saleable asset.

Ian’s “done with you” approach quickly builds highly automated Marketing and Sales Processes that work in the online and offline world that is today’s reality.

Ian-Bosler

On today's show, Ian is going to speak about:

  • The traditional “sales funnel” thinking is flawed and costing businesses serious dollars;
  • Attract, Sell and Wow are the only three frameworks any business needs to be concerned with to build highly automated and scalable marketing and sales processes.
  • The reality is that we live in an “offline” and “online” World and your marketing and sales communications must work across both mediums or face oblivion.

SUBSCRIBE HERE on iTunes and Stitcher

Get the basics right and your marketing and sales efforts will work…period!!!! – Ian Bosler

About Ian Bosler:

Ian Bosler

With over 30 years Corporate Marketing and Sales experience mainly gained in the Printing and Graphic industries, Ian is now applying his extensive international experience to help Coaches and Consultants to build “7 Figure” business that are highly profitable and that become a saleable asset. Ian’s “done with you” approach quickly builds highly automated Marketing and Sales Processes that work in the online and offline world that is today’s reality.

Contact Ian:

Connect With SMART Connect Alliance:

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