Business Blogging – Building Visibility Online with Michelle Shaeffer

Discover how blogging can help build your platform and audience.  Learn simple ways to generate ideas and build credibility with your blog; along with some creative tips and suggestions to get your blog noticed in order to generate more traffic to your website.

Lots of authors and entrepreneurs see the value in blogging and have the best of intentions in starting a blog but quickly give up or it slips to the bottom of their ‘to do’ list.  Blogging is an awesome way to build your platform and attract an audience for your writing or services.  So it’s well worth your time and energy to make it work.

First you need to figure out where blogging fits into your plan and how it will help you.  Next, have a solid plan for creating and distributing your content.  In order to create a plan you need to think strategically, starting with what’s happening in your business and then looking at the problems your clients need solving.  Once you’ve got great content, the next thing to do is gain visibility for your blog and blog posts.  You’ve got to get out there and let people know about your blog.

Did you know – that:

1.  Companies that blog have far better marketing results?  Specifically, the average company that blogs has:


2. There are an estimated 31 million bloggers in the United States alone with over 181 million blogs on the internet.  More than 81% of bloggers never make $100 from blogging.  But 8% make enough to support a family, 9% make enough to sustain their lifestyle, and the top 2% make $150K+.

Sources: and

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Now, I’d like to introduce you to our special guest – Michelle Shaeffer

Michelle Shaeffer helps entrepreneurs transform their websites from dusty, spider-web filled ghost towns to traffic-attracting, lead-generating, authority-building tools.  With nearly 20 years experience helping small businesses build their online presences, Michelle is also a regular blogger for popular blogs around the internet, and her own award-winning blog attracts more than a quarter million page views a month.


Contact MichelleMichelle Shaeffer


Twitter: @michelleshaeffr



How about you? What questions do you have about blogging related to building your business presence on the internet? Perhaps you have some really helpful tips and suggestions that might be of assistance to fellow entrepreneurs and authors.

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