Principle to Developing a GREAT Business Name

The #1 Principle to Developing a GREAT Business Name

Are you struggling to come up with a great business name for your business?

According to my guest, almost everyone he’s ever talked to about naming has a gut feeling on what their name should do for them. Usually they are right. Usually they don’t trust themselves.

Joining me today to help you is Grant Polachek.

Grant Polachek is the Lead Branding Consultant at Squadhelp—transforming the way business and startup names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.” His book How to Develop the Perfect Name for Just About Anything is available to Ambitious Entrepreneur listeners for free.

On today’s show Grant is going to share:

Understand the philosophy of naming; discover how strong names which seem unrelated–like Dollar Shave Club, Squatty Potty, SalesForce, Twitter, and Uber–are actually developed using a single underlying principle; and learn how to leverage this principle to develop your own great name!
Learn the fundamental information you need to make the most important decision within the naming process. (Something that is very rarely talked about.)
Utilize the unique approaches and finds we discovered while analyzing 5+ million brand names (which were submitted to our nearly 10,000 Naming Contests) using AI and machine learning to develop a productive name for your own venture.

LISTEN NOW: