Are you still using feature-benefit marketing and solution-based selling to promote and sell your products and services?
According to my guest today – feature-benefit marketing and solution-based selling worked well in a world with tightly controlled information, high barrier to entry and sales-led selling cycles.
However in today’s reality of information commoditization and buyer led purchases, if you cling to those ways, you’ll forever be in the weeds of priority and importance.
Joining me on today’s show is Ken Rutsky.
Author of LAUNCHING TO LEADING, he is a B2B marketing consultant focused on helping his clients break through and become market leaders.
On today’s show Ken is going to share:
- How to leapfrog competitors;
- How to rise above drab and boring content marketing by delivering messages that educates and compels potential consumers;
- And, how by following his game plan, clients have had IPO’s, acquisitions and private equity funding that have delivered over $10 billion of value to investors and entrepreneurs.
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Don’t add to the online noise by producing drab and boring content. Deliver messages that educates and compels potential consumers. – Ken Rutsky
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Ken Rutsky, author of LAUNCHING TO LEADING, is a B2B marketing consultant focused on helping his clients break through and become market leaders. He has spent nearly 25 years in B2B marketing roles, launching the Intel Inside broadcast co-op program in 1994 and then the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995–99.
Since then, he has been the CMO at several start-ups and ran network-security marketing at McAfee, where he developed and executed a marketing strategy that grew its web security business from $60 million to nearly $200 million. Today, as KJR Associates, Inc. Founder and President, Ken leverages his knowledge from his extensive Silicon Valley career to help his clients lead their markets.
- Website: www.kenrutsky.com www.launchingtoleading.com
- Twitter: @ken_rutsky
What inspired you about the message shared today? What action are you going to take within the next 24 hours?
Go ahead and share. We’d love to hear from you!
Disclosure: Hey, by the way – I’m an Ambassador for Microsoft Surface. [That said, I LOVE my Surface Pro and it goes with me everywhere]. Looking forward to sharing more tech tips to help you boost your productivity in upcoming shows!