Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Accounting & Finance
Ambitious Entrepreneur Show
Ask The Expert Podcast
Author Platform Success Show
Business In Heels
Business Women Australia Podcast
Coaches Connection Podcast
Decision Making
Global Spotlight Podcast
Managing People
Network Overdrive Podcast
Organizational Culture
Plan 2 Brand Podcast
Purposeful Leadership Podcast
Pushing The Boundaries Podcast
Secrets to Success Podcast
Simply Abundant Entrepreneur Show
SMART Connect Podcast
Speaker Success Podcast
The Business Marketplace Podcast
The Christian Entrepreneurs Podcast
The Corporate Podcast
The Room Xchange Podcast
Women In Leadership
Worklife Balance

[Ep #02] How to Ensure Success with Your Content Marketing

How to Ensure Success with Your Content Marketing

Welcome to SMART Connect Podcast episode #2, featuring business experts and industry thought leaders to help YOU effectively navigate a constantly changing and disruptive market place so you can grow your business into an industry-leading brand.

Did you realise that peers are now as credible as experts. In fact, 6 out of 10 people will believe a search engine over a human editor. This is one of the symptoms of what the Edelman Trust Barometer is calling: “the crisis of trust” in 2017 where 2/3 of the world's population have lost trust in government, NGOs, business, and the media.

Eighty Five per cent of people believe that influence and authority are in the hands of the people rather than in institutions.

What would consumers discover from a search engine about your business?

Joining me on today’s show is Violeta Balhas.

During this interview Violeta shares:

  • Why content marketing is “the only marketing that’s left” – Seth Godin;
  • The single key to successful content marketing;
  • Three ways to ensure success with your content marketing. 

SUBSCRIBE HERE on iTunes and Stitcher

Content Marketing Resources & Links Shared:

Content needs to be consistently good, and good and consistent. — Violeta Balhas

About Violeta Balhas

Violeta is an alchemic communication specialist who has transmuted a love of words into a lifelong career, first as a writer and journalist, and then as a communication professional, with some teaching, training, and psycholinguistics along the way.

The communications umbrella is vast and she likes to play under all of it, but particularly in external communications, which most often these days means content and marketing communications. She combines hippie sensibilities (communication is connection) with punk execution (sometimes you need to destroy the joint), and always aim for meaningful communications that engage people, drive action, underpin branding, and establish trust and longevity.

Connect With SMART Connect Alliance:

Like it? Please add a comment!