How to Build a Brand That'll Win The Heart of Your Ideal Customer
Welcome to episode 1 of Plan2Brand Podcast I’m your host Annemarie Cross and I am here with my co-host Peter Engelhardt.
Did you know that according to a recent study by Harvard Business Review – 64% of consumers are more likely to be loyal to a brand with shared values?
Our guest knows this to be true.
Joining us today is Jack Delosa and he is changing education. He’s the founder of Australia’s largest education institution for entrepreneurs – The Entourage which has a community of 300,000 members. Jack’s vision is to improve traditional education by introducing a style of learning that puts the individual first.
The Entourage knows of the importance of having clear values and their values are not just stuck to a wall and forgotten about. For them, values underpin everything they do, from how they manage, lead, induct, recruit, sell and market.
During this interview Jack shares:
- How to Build a Brand That'll Win the Heart of Your Ideal Customer;
- What SME's need to know to compete with BIG business;
- What SME's MUST continue to do in order for their Brands to stand out, and much more.
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Great Brands Stand For Something. — Jack Delosa
About Jack Delosa
Jack Delosa is changing education. He’s the founder of Australia’s largest education institution for entrepreneurs – The 
Entourage which has a community of 300,000 members. Jack’s vision is to improve traditional education by introducing a style of learning that puts the individual first.
The Entourage knows of the importance of having clear values and their values are not just stuck to a wall and forgotten about. For them, values underpin everything they do, from how they manage, lead, induct, recruit, sell and market.
Contact Jack
- Website: Jack Delosa
- Linkedin: Jack Delosa
- Website: The Entourage
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