Costly Google Adwords Mistakes and How to Avoid Them
Welcome to SMART Connect Podcast episode #3, featuring business experts and industry thought leaders to help YOU effectively navigate a constantly changing and disruptive market place so you can grow your business into an industry-leading brand.
According to today’s guest – 49% of smartphone users say they’ve tried new brands after seeing them in search results.
Let me ask you a question: if one of your potential customers were searching for your product or service on Google – would they find your business in their search? Or would they find one of your competitors?
Joining me on today’s show is Tony Sambell.
During this interview Tony shares:
- How to Avoid Costly Google Adwords Mistakes;
- Some basic Google methods which can save you thousands of dollars per month in your Adwords spend;
- Is your current Google Adwords agency doing enough? Ways to make sure they are working hard for you;
- Who cares about Cost Per Click (CPC) Tony and his team care about Cost Per Lead (CPL) and so should you.
Content Marketing Resources & Links Shared:
Don't worry about Cost Per Click (CPC). Focus instead on Cost Per Lead (CPL). — Tony Sambell
About Tony Sambell
Spicy Web is one of Google first Google Partners, and are experts in this field – holding a great relationship with Google.