[Ep #206] Four Secrets to Attract High Value Publicity

Welcome – this is episode 206, I’m your host Annemarie Cross – the podcasting queen.

According to my guest: “The enemy of entrepreneurial success is invisibility.”

It can feel disheartening to see your competition get the headlines and interviews when you have a better track record, more experience, and greater understanding of your community’s needs.

You know that getting seen in the media or on important stages can make a massive difference in your bottom line, but if you’re bootstrapping it can feel risky to spend your rent money on a publicist who may never get you the appearances you need to succeed. Most entrepreneurs get stuck assuming their story is too “small” for big media.

Media Training Expert Dale Thomas Vaughn joins me today.


On today’s show Dale is going to share the four secrets to attract high value publicity so you can be seen as an expert in your field.


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About Dale:

Aside from teaching at the Small Business Administration in Los Angeles, I have also spent 12 years doing PR for myself and for some of the most influential people in the world including billionaire industry moguls, academic thought-leaders and international heads of state.

He began his career in communication as a consultant at Southwest Airlines, a speechwriter in the House of Commons in the UK, and in-house at Ticketmaster/Live Nation.

As an activist at the forefront of the conversation around gender equality and healthy masculinity, he has presented at the International Conference on Masculinities alongside leaders like Gloria Steinem, Sheryl Sandberg and Michael Kimmel. Gratefully, his work has been seen on CNN, CBS, Huff Post Live, TEDx, dozens of top podcasts and blogs like Entrepreneur, the Huffington Post, and MariaShriver.com.

Contact Dale


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