Is your brain a puppet master or a puppy?
My guest today says, “Your brain is either a puppet master or a puppy. It’s up to you to decide which one it is going to be.”
Joining me today is Ulli Applebaum.
Ulli has vast expertise in marketing and brand strategy. His international experience in coming up with fresh perspectives to position a brand, product or company as well as in innovation has helped companies, large and small, go from zero to success, without breaking the bank. Ulli’s unique way of approaching business problems and helping businesses strategize has developed into a technique he calls Positioning-Roulette.
On today’s show Ulli is going to share:
- Learn how to be more creative in solving business problem but learning how to overcome our own mental biases
- Learn how to look at a marketing challenge or business problem from a multitude of perspectives.
- Understand that we are all creative, we’ve just become too comfortable to unleash our creative powers.
LISTEN NOW:
Podcast: Play in new window | Download (Duration: 37:22 — 35.0MB) | Embed
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About Ulli: 
Ulli Appelbaum (OO-lee APPLE-bawm) has vast expertise in marketing and brand strategy. His international experience in coming up with fresh perspectives to position a brand, product or company as well as in innovation has helped companies, large and small, go from zero to success, without breaking the bank.
Ulli’s unique way of approaching business problems and helping businesses strategize has developed into a technique he calls Positioning-Roulette. Ulli’s system of flashcards helps executives and teams overcome their mental barriers and see their company in a different light, uncovering fresh and actionable insights that trigger action, identify innovative ideas to stimulate brand growth and inspire fresh perspectives on businesses and categories.
Ulli loves to solve business and marketing problems big and small, tap into the global economy to create and produce new products, rediscover the world through the eyes of his children and ride his Russian sidecar through the Midwestern countryside dreaming of a trip to Mongolia.
Contact Ulli:
- Website: www.first-the-trousers.com
- LinkedIn: @ulliappelbaum
- Twitter: @FirstThetrouser
YOUR SAY:
What inspired you about the message shared today? What action are you going to take within the next 24 hours?
Go ahead and share. We’d love to hear from you!