[Ep#243] Superfans: The Secret Weapon in Marketing

Superfans: The Secret Weapon in Marketing

Joining me today is Jenny De Lacy.

Jenny is known as The Visibility Coach.

On today’s show Jenny will share:

  • How would you define a Superfan?
  • How to identify whom your Superfan is?
  • How to communicate and deepen engagement with your Superfan?
  • What assets/loyalty programs etc can we create in order to create an experience and/or environment where our Superfan WANTS to hang out with us?
  • What strategies have worked in terms of empowering our Superfans to become paying customers AND ultimately brand ambassadors for our businesses?
  • And, anything else that is relevant.



What inspired you about the message shared today? What action are you going to take within the next 24 hours?

Go ahead and share. We’d love to hear from you!


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