6 tips on what to do when your message isn't working and you feel like the world's best kept secret
When I first started my career coaching practice – the idea of helping people find a career they loved, was exciting. However, I soon learned what was less exciting, was everything leading up to the getting a client.
From marketing my business (which is even more complicated today for coaches due to the plethora of ways to market your business and many more coaches to compete with), having sales conversations, right through to being able to respond professionally to that cringe-worthy question, “How much do you charge?”
Thankfully, this was over two decades ago, and I’ve learned a lot over the years, which I’ve continued to apply within my podcasting and business coaching practice. However, what has remained the same over all these years is that many coaches still seem to be struggling with the same issues I did.
Is this something you’re struggling with, too?
- How to market their coaching business,
- How to generate quality leads, and
- How to get more clients?
One of the pivotal turning points in my career coaching practice (and that I continue to use in my business coaching business when working with clients on their brand, message and podcast strategy) is to make sure you have a unique and uncopyable message that positions you as an influential trusted authority – THE choice vs just A choice for your dream client.
One of the greatest challenges I find coaches experience when it comes to creating a message that’s unique and uncopyable and that will capture the attention of their ideal client so they can generate quality leads and enrol more of their dream clients is – where do they even start.
In this podcast I’ll share some of the key steps I took, when it came to clarifying my unique and uncopyable message so that you can begin to craft your own.
Enjoy the show.
- Book in for an Authority Audit
- Subscribe to my weekly newsletter – The Influence Bulletin
- Subscribe to my Linkedin newsletter – Invisible to Influential
- Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz
Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry?
Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you:
- Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;
- Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;
- Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;
- The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;
- Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.
What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!
Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.