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[Ep #92] Finding your Social Purpose Sweet Spot

Finding your Social Purpose Sweet Spot

My guest today says, “When you find your Social Purpose Sweet Spot, marketing your cause and engaging your audience becomes so much easier.”

Joining me today is Carolyn Butler-Madden.

Carolyn is founder of Sunday Lunch, a marketing consultancy that helps businesses do well by doing good. Carolyn is author of Amazon best-selling book “Path To Purpose”. She’s also a contributing author to B1G1’s international best-selling book, “Better Business, Better Life, Better World”.

She brings over 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. She uses her experience to realise her vision; a future where brands drive profit through purpose and marketing becomes a force for good.

On today’s show Carolyn is going to share:

  • When you figure out your purpose/mission, it becomes so much bigger than you.
  • When things go wrong, that’s when you learn the most about yourself and also the people around you
  • The more aligned an organisation’s social purpose or ‘giving’ is to their business strategically, the more they can leverage it, the more impact they can create AND the more value they can also create for their business.

 

WATCH NOW: 

 

About Carolyn: 

Carolyn Butler-Madden is founder of Sunday Lunch, a marketing consultancy that helps businesses do well by doing good. By defining a brand’s Social Purpose and marketing it, businesses can create social impact and unlock strong commercial value – happier employees, short-term sales and long-term brand health.

Carolyn is author of Amazon best-selling book “Path To Purpose”. She’s also a contributing author to B1G1’s international best-selling book, “Better Business, Better Life, Better World”.

She brings over 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, until deciding to exit the agency world and move into consulting to pursue her passion for social impact-led marketing. Today, she uses her experience to realise her vision; a future where brands drive profit through purpose and marketing becomes a force for good.

Contact Carolyn:

A Personal Message from Annemarie…

Have you enjoyed listening to this podcast interview and thought how awesome it would be to have your very own podcast, where you get to create your very own platform where you can share your message in a much bigger way so you become known as an influential voice in your industry?

But the thought of having to learn all about podcasting technology and the gismos and gadgets – just seems too hard? And, besides, you’re already too busy anyway.

If you’re a purpose-driven service-based business owner with a desire to make a difference in the world – I’ve created a special gift – just for you.

It’s my free Mini-Training – Podcasting with Purpose, where I share with you the key things you need to know to stand out, be heard AND Influence your audience from your very first podcast – if you decide that podcasting is the right choice for you.

I’m also giving you my Podcast Production Workflow Checklist where I share what I do step-by-step to create a podcast as well as the tools I use. As well as a checklist of No-Cost and Low-Cost Tools to get you started.

To access my Podcasting with Purpose Mini-Training – go to www.annemariecross.com/minitraining.

YOUR SAY:

What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!

Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

2018-08-04T22:42:28+00:00

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