Coaches Connection Podcast – THE podcast for coaches to build a successful coaching business: Your Signature Brand: Is the real you showing up?
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What’s In Today’s Show:
- Announcements: New free training: Podcasting Profit Secrets
- Our Listener's Question Answered: today's question is by Lisa W., where she asks:
“How do I structure the sessions to make sure I am giving valuable ‘bite size' pieces of info without overwhelming the client (and myself)?”
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- Today’s Words of Wisdom: Your Signature Brand: Is the real you showing up?
Words of Wisdom:
Your Signature Brand: Is the real you showing up?
Why bother defining your Signature Brand?
- You can position yourself as an expert
- You can charge a higher fee due to increased perceived value
- You can create a powerful clear and consistent message
- You can attract your ideal client
- You can create a unique brand/presence that is very difficult to copy because guess what – no-one is you.
- Common Mistake Number 1: You try to copy what other successful people are doing
- Common Mistake Number 2: You listen to the advice of others
- Common Mistake Number 3: You work on all of your external brand touch points but not the core elements of your brand
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