[Ep #220] Benefit Statements that WOW’s Your Ideal Client

Topic: Benefit Statements that WOW's Your Ideal Client

On today’s podcast Annemarie shares two very simple words that helps you get totally clear on benefit- and outcome-driven statements that your services and products will deliver for your clients.

So often business owners we speak about the Features of our products and services, yet that’ll often only go so far in having your prospective client say: “Tell me more!” Or, “I need to work with YOU.”

Find out what those two simple words are and how you can use them to compel your ideal client to want to know more about how you can support them.

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About Annemarie Cross:

Annemarie Cross is a Brand & Communication Strategist and started her first podcast in 2008 to be the voice of inspiration and hope amongst the deluge of ‘doom and gloom’ stories being portrayed across all traditional media channels after the Global Financial Crisis devastated families worldwide.

Ten years on, now dubbed “The Podcasting Queen” by her guests, clients and colleagues, Annemarie continues to be the voice of inspiration in her own award-winning business- and leadership-focused podcasts, and the podcasts she hosts and produces for her clients through her media company – the Ambitious Entrepreneur Podcast Network.


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