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[Ep #04] How Google Ranks a Brand Online

How Google Ranks a Brand Online

Welcome to SMART Connect Podcast episode #4, featuring business experts and industry thought leaders to help YOU effectively navigate a constantly changing and disruptive market place so you can grow your business into an industry-leading brand.

According to my guest today, there are over 200 signals that Google looks for to rank a brand online, and most SEO companies will tell you about 10 and act on about 5. No wonder our websites are not getting found online as we’re not only trying to compete against all of the noise and clutter online, but also take into consideration Googles 200 signals.

Joining me on today’s show is Ian Hopkinson.

Musician turned Entrepreneur Ian is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. He is Founder and Head of Results at Digital Marketing Agency – Mad Scientist Digital. In addition to growing his own business, he is heavily engaged in the local startup community, as Director of the Melbourne chapter of the Founder Institute.

During this interview Ian shares:

  • How Google Ranks a Brand Online;
  • The Philosophy of SEO and what’s really important;
  • The 3 key areas of SEO explained;
  • Optimised Content is Queen, Links are King.

SUBSCRIBE HERE on iTunes and Stitcher

Content Marketing Resources & Links Shared:

Everyone says that Content is King. Yes, that's important, but it's no good to anyone if it's not optimised. — Ian Hopkinson

About Ian Hopkinson

Musician turned Entrepreneur Ian is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. He is Founder and Head of Results at Digital Marketing Agency – Mad Scientist Digital. In addition to growing his own business, he is heavily engaged in the local startup community, as Director of the Melbourne chapter of the Founder Institute.

Contact Ian

Connect With SMART Connect Alliance:

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