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[Ep #13] Define Your Brand Essence and Positioning

Welcome to SMART Connect Podcast episode 13, featuring business experts and industry thought leaders to help YOU effectively navigate a constantly changing and disruptive market place. I’m your host Annemarie Cross.

According to Harvard Business Review – sixty-four percent of people cite shared values as the main reason they have a relationship with a brand.

So a question our guest today poses: “When branding and marketing your B2B brand, do you focus on the values that are important to your clients and do you highlight those values?”

Joining me on today’s show is Peter Sandor.

Peter has over 30 years experience in marketing communication strategy, creative advertising, brand design development, campaign development and execution, and he brings a wealth of creative knowledge to the Asia Pacific Region.

His integrated brand marketing experience covers various disciplines; Advertising, Direct Marketing, PR, Experiential Marketing, Media Strategy, Online Presence, Social Media and Mobile Marketing.

 

On today's show, Peter is going to speak about:

  • Why it’s important to define your brand’s essence;
  • Why it’s important to define your brand’s positioning;
  • Why it’s important to define your communication strategy.

SUBSCRIBE HERE on iTunes and Stitcher

Brands should aim to create a strong human connection through their purpose and build a belief system around what they do and why they do it. – Peter Sandor

About Peter Sandor

Peter has over 30 years experience in marketing communication strategy, creative advertising, brand design development, campaign development and execution, and he brings a wealth of creative knowledge to the Asia Pacific Region.

His integrated brand marketing experience covers various disciplines; Advertising, Direct Marketing, PR, Experiential Marketing, Media Strategy, Online Presence, Social Media and Mobile Marketing.

Contact Peter:

Connect With SMART Connect Alliance:

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