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Create Marketing Messages with Integrity to Get Better Results

Create Marketing Messages with Integrity to Get Better Results

According to a study by HBR.org – women influence over 85% of all purchasing decisions. However according to a survey by The Next Web, 91% of female consumers indicated they felt misunderstood by advertisers.

Someone who knows how to create marketing messages that entices prospects into paying customers is Lisa Manyon, and she joins me on the show today.

Lisa is The Business Marketing Architect and President of Write On Creative. She pioneered the simple 3-step “Challenge. Solution. Invitation. ™” framework  to create marketing messages with integrity by focusing on PASSION points instead of pain points. Lisa’s strategies help you reverse engineers your most powerful solutions into profitable revenue streams (known to produce million-dollar results).

Her philosophies are featured in Inc. Magazine and multiple #1 Bestselling books including Wonder Women: How Western Women Will Save the World. Lisa received of the People’s Choice Award at the California Women’s Conference and offers free business-building resources on her award-winning blog.www.writeoncreative.com

On today’s show you will discover:

  • How to apply the simple “Challenge. Solution. Invitation. ™” copy-writing framework to create marketing messages with integrity with a focus on PASSION points to get better results;
  • Why marketing is all about relationships and it’s vital to speak to your prime prospects in language that entices them to become paying clients/customers;
  • The importance of energetics in marketing and why COPY is queen (think feminine energy) and STRATEGY is king (think masculine energy) – just like a relationship, they must work together to get results.

LISTEN NOW:

About Lisa: 

Lisa Manyon is The Business Marketing Architect and President of Write On Creative. She pioneered the simple 3-step “Challenge. Solution. Invitation. ™” framework  to create marketing messages with integrity by focusing on PASSION points instead of pain points. Lisa’s strategies help you reverse engineers your most powerful solutions into profitable revenue streams (known to produce million-dollar results). Her philosophies are featured in Inc. Magazine and multiple #1 Bestselling books including Wonder Women: How Western Women Will Save the World. Lisa received of the People’s Choice Award at the California Women’s Conference and offers free business-building resources on her award-winning blog.www.writeoncreative.com

Contact Lisa:

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