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45: Pricing Your Services for Thought Leaders

Pricing Your Services for Thought Leaders

My guest today says, “Changing your pricing is the fastest way to change the bottom line of your business. It’s not an opinion, it’s an accounting fact.”

Joining me today is John Ray – President of Ray Business Advisors.

Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, other professional services providers, and technology companies. His blog, “Pricing for Profit,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars.

John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO. He owns the North Fulton studio of Business RadioX and hosts “North Fulton Business Radio,” where he interviews the area’s top business and community leaders.

On the show today, John is going to share:

  1. How a focus on changing your pricing for the better is THE best investment of time you can make in your business
  2. Clients aren’t price sensitive, they are value sensitive
  3. Prices send signals to clients. Signals of quality and signals of inferiority – which are you signaling to potential customers.
LISTEN NOW: 
About John:

Because pricing is the fastest way to change the profitability of a business, John advises business owners on how to change their pricing and make more money. His clients include attorneys, CPAs, consultants, other professional services providers, and technology companies. His blog, “Pricing for Profit,” regularly features examples and stories which help business owners in their own pricing journey. John is also a speaker on pricing at numerous chambers, business events and seminars.

John also helps small to mid-sized companies achieve their profit and growth goals as an outside CFO. He owns the North Fulton studio of Business RadioX and hosts “North Fulton Business Radio,” where he interviews the area’s top business and community leaders.

Contact John:
About Annemarie Cross:

Dubbed “The Podcasting Queen,” Annemarie is recognized as an industry pioneer, launching her first co-hosted podcast in 2008 to be the voice of inspiration and hope amongst the deluge of ‘doom and gloom’ after the GFC devastated families worldwide.

Over a decade on, she’s the author of: Industry Thought Leader: How To Go from Invisible to Influential (and Profitable) with a Podcast and continues to be the voice of inspiration to a global audience through her award-winning podcasts.

Annemarie continues to live out her mission of ‘Changing the World – ONE Message at a Time’, with her own podcasts, as well as by supporting Professional Services Businesses (coaches and consultants) who are experts in their field (yet feel like they’re the world’s best kept secret) go from Invisible to Influential (and Profitable) with their own Thought Leader Podcast.

Click here to access Annemarie's Industry Thought Leader Podcast Series to help you go from Invisible to Influential (and Profitable) with a Podcast.

2020-03-16T01:25:27+10:00

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