👉 #30DaysToDistinction Challenge Tip#17👈
Can you list reasons why your ideal client should hire you rather than one of your competitors? Hint: It’s NOT what you do.
But rather it’s the outcome your ideal client will achieve through what you do.
I call this your Promise of Value and your Promise of Expectation.
Individually, your Promise of Value and your Promise of Expectation are important.
However, when used together – you'll be irresistible to your ideal client.
I share more in today's tip.
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