👉 #30DaysToDistinction Challenge Tip#16👈
Heard the saying ‘Marketer's ruin everything?’ They overuse (or incorrectly use) tactics/terms to death. They tried with the word ‘Authentic’.
Yet, they were being anything other than authentic.
So-much-so that the word ‘authenticity’ sadly, became tarnished.
It was labelled a buzzword.
As a Personal Branding Strategist, I disagree.
Authenticity is NOT a buzzword.
It’s paramount. Especially when it comes to becoming distinguishable, uncopyable and irresistible – THE choice vs just A choice with your ideal client.
I share more in today's tip.
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