The #1 mistake female entrepreneurs make in their advertising
My guest today says, “Invest the time to discover how your clients talk and what they say, especially to themselves.”
Joining me today is Eve John.
Known as the ‘Half a Billion Dollar Woman' and ‘Australia’s Golden Pen', Eve is the copywriter behind the curtains of some of Australia’s most successful and influential brands, products and entrepreneurs. With a developed knowledge of buyer behavior and consumer psychology, she helps clients cut through saturated markets.
On the show today, Eve is going to share:
- The number #1 mistake female entrepreneurs are making in their advertising.
- The only real motivator behind potential clients buying decisions.
- The 5 key emotions you need to focus on so you can connect with your audience.
Podcast (industry-thought-leader-podcast): Play in new window | Download (Duration: 39:22 — 54.6MB) | Embed
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Known as the ‘Half a Billion Dollar Woman' and ‘Australia’s Golden Pen', Eve is the copywriter behind the curtains of some of Australia’s most successful and influential brands, products and entrepreneurs. With a developed knowledge of buyer behavior and consumer psychology, she helps clients cut through saturated markets.
- Website: www.evejohn.com.au
- Instagram: @theevejohn
- Linked In: @evejohn
Dubbed “The Podcasting Queen,” Annemarie is recognized as an industry pioneer, launching her first co-hosted podcast in 2008 to be the voice of inspiration and hope amongst the deluge of ‘doom and gloom’ after the GFC devastated families worldwide.
Over a decade on, she’s the author of: Industry Thought Leader: How To Go from Invisible to Influential (and Profitable) with a Podcast and continues to be the voice of inspiration to a global audience through her award-winning podcasts.
Annemarie continues to live out her mission of ‘Changing the World – ONE Message at a Time’, with her own podcasts, as well as by supporting Professional Services Businesses (coaches and consultants) who are experts in their field (yet feel like they’re the world’s best kept secret) go from Invisible to Influential (and Profitable) with their own Thought Leader Podcast.
Click here to access Annemarie's Industry Thought Leader Podcast Series to help you go from Invisible to Influential (and Profitable) with a Podcast.
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