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[Ep #190] How Google Will Rank Your Brand Online

How Google Will Rank Your Brand Online

According to my guest today, there are over 200 signals that Google looks for to rank a brand online, and most SEO companies will tell you about 10 and act on about 5.

No wonder our websites are not getting found online. We’re not only trying to compete against all of the noise and clutter online, but we also need to take into consideration Google's 200 signals to be found.

Joining me on today’s show to help us take the confusion out of SEO is Ian Hopkinson. Musician turned Entrepreneur Ian is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. He is Founder and Head of Results at Digital Marketing Agency – Mad Scientist Digital. In addition to growing his own business, he is heavily engaged in the local startup community, as Director of the Melbourne chapter of the Founder Institute.

On todays on the show Ian is going to share:

  • How Google will rank your brand online
  • The Philosophy of SEO and what’s really important
  • The 3 key areas of SEO explained
  • Optimised Content is Queen, Links are King

LISTEN NOW:

The only thing worse than no SEO is bad SEO. — Ian Hopkinson

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Do you have a question you’d like me to answer in an upcoming show? Or do you want to share a comment or ‘aha’ moment?

Leave me your name, business name and comment on either of the contact details below and I’ll answer your question or include your comment in an upcoming episode:

(03) 9708 6930 – Within Australia (613) 9708 6930 – International

Enjoy the show!

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About Ian Hopkinson

Musician turned Entrepreneur Ian is a Digital Strategist with expert knowledge from development through social media to SEO and analytics. He is Founder and Head of Results at Digital Marketing Agency – Mad Scientist Digital. In addition to growing his own business, he is heavily engaged in the local startup community, as Director of the Melbourne chapter of the Founder Institute.

Contact Ian

 

YOUR SAY:

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