Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
Accounting & Finance
Ambitious Entrepreneur Show
Ask The Expert Podcast
Author Platform Success Show
Blog
Coaches Connection Podcast
Communication
Decision Making
Entrepreneurship
Global Spotlight Podcast
Hosts
Innovation
Leadership
Managing People
Marketing
Network Overdrive Podcast
Organizational Culture
Plan 2 Brand Podcast
Productivity
Purposeful Leadership Podcast
Sales
Secrets to Success Podcast
Shows
Simply Abundant Entrepreneur Show
SMART Connect Podcast
Strategy
Technology
The Corporate Podcast
The Corporate Podcast
The Room Xchange Podcast
Women In Leadership
Worklife Balance
Annemarie Cross

Copywriting: How to Write Compelling Content That Converts Prospects into Customers – Ambitious Entrepreneur Show

Does your mind go blank each time you sit down to write your sales page, article or blog post? Have you written your sales copy but just haven’t been able to generate the results you want?

Annemarie Cross is joined by seasoned copywriter Debra Jason from Write Direction. Debra has more than 25 years of copywriting experience and has developed compelling content for web and direct marketing communications that has converted her clients’ prospects into loyal customers.

Debra talks about two things you need to do before you put pen to paper (or hands to keyboard). Not doing these things is often the reason why your copy isn’t connecting with your audience. Listen out to see if you recognise them.

Find out the importance of ‘pushing your target markets’ buttons’ in your copy and how you could fail to grab their attention when you don’t.

Think you know the difference between the features and benefits of your products and services? Most ambitious entrepreneurs think they do – however when looking closely at their copy, what they are talking about is not a benefit at all – but a feature. And, features don’t showcase the outcomes your prospect can expect by working with you.

Make sure you learn the steps that Debra shares to help you pinpoint the benefits of your products and services – the outcomes your client will achieve through investing in you.

Debra also shares her formula/system to help you tempt your prospects as well as the template she uses when gathering testimonials from satisfied clients – very important when building social proof about your credibility and expertise in your field.

Want to be able to craft compelling copy that converts your prospects into loyal customers? The tips and strategies Debra shares on today’s show will show you how.

Archived Shows - CLICK HERE

[Ep #190] How Google Will Rank Your Brand Online

How Google Will Rank Your Brand Online According to my guest today, there are over 200 signals that Google looks […]

Posted in Ambitious Entrepreneur Show, Communication, Shows, Technology | Leave a comment

[Ep#189] Is Your Business Ready for Disruption?

Is Your Business Ready for Disruption? My guest today believes that: “Life engraves character on your business the same way […]

Posted in Accounting & Finance, Ambitious Entrepreneur Show, Entrepreneurship, Leadership, Shows | Leave a comment

[Ep #188] Helping You Find YOUR Amazing

Helping You Find YOUR Amazing! According to my guest today – your results are a product of your beliefs and […]

Posted in Ambitious Entrepreneur Show, Entrepreneurship, Shows | Leave a comment

[Ep #187] How to Instantly Recognise and Release Anxiety

How to Instantly Recognise and Release Anxiety. Did you know that 1 in 3 Australians experience significant stress in their lives? […]

Posted in Ambitious Entrepreneur Show, Shows, Worklife Balance | Leave a comment

[Ep #186] How to Unlock Success in The New Shared Economy

How to Unlock Success in The New Shared Economy My guest today believe’s that in today’s ever-changing inter-connected world we need […]

Posted in Ambitious Entrepreneur Show, Decision Making, Entrepreneurship, Innovation, Leadership, Managing People, Organizational Culture, Productivity, Shows | Leave a comment

[Ep# 185] How to hire the RIGHT VA to support the growth of your business

How to hire the RIGHT VA to support the growth of your business As a business owner, are you at the […]

Posted in Ambitious Entrepreneur Show, Entrepreneurship, Leadership, Managing People, Shows | Leave a comment

[Ep #184] What to do when you become a Victim of the Tall Poppy Syndrome

What to do when you become a victim of the Tall Poppy Syndrome Ever been at the receiving end of […]

Posted in Ambitious Entrepreneur Show, Entrepreneurship, Leadership, Shows | Leave a comment

[Ep# 183] Customer Research: The Vital FIRST Pillar of a Marketing Strategy many Businesses Neglect

Customer Research: The Vital FIRST Pillar of a Marketing Strategy many Businesses Neglect Welcome to the show – I’m your […]

Posted in Ambitious Entrepreneur Show, Marketing, Shows | Tagged | Leave a comment

[Ep #182] Five things that will keep your business stuck and what to do instead

Five things that will keep your business stuck and what to do instead Listen in as I introduce my new […]

Posted in Ambitious Entrepreneur Show, Entrepreneurship, Marketing, Productivity, Shows | Leave a comment

[Ep#181] Reclaim Your Purpose & Passion for Baby Boomer Business Owners

Reclaim your purpose and passion for Baby Boomer business owners. Are you struggling in your business? You’ve lost that passion […]

Posted in Ambitious Entrepreneur Show, Decision Making, Leadership, Productivity, Shows, Worklife Balance | Leave a comment

,

Like it? Please add a comment!